Saturday, June 22, 2013

USA: only 23% trust the media

Only some 23% of US citizens trust their media, according to a recent poll by Gallup

Among non-elderly age segments the trust is even lower: only 20% trust TV news among those under 65 (same for all age segments in this group), while the elderly trust TV only at levels of 30%. Similarly the less educated segments are somewhat more credulous (28% trust TV news) than the more educated ones (14-15%). 

While the average of trust is similarly low towards TV and newspapers (23%), the structure of trust towards the written media is more complicated along age and education segments.

While Gallup claims that the trend has "worsened" since 2007, in fact the distrust trend began around 2001, remaining somewhat stable since 2007, when it reached its lowest value: 22%, just barely below the current one.

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